Mr. Bellei had a very clear vision:
every surface must reflect
the company’s passion for details because
this is where perfection is to be found.
/our values
We know exactly who we are and this is why we embrace a design philosophy that has no limits: our approach is founded on experience, respect for the things around us and our ability to transform materials into unique products.
Eye for detail
Our hallmark:
the details make the difference when creating innovative, top-quality ceramics.
Sustainability
Active ingredient and driving force. We make ethical choices to safeguard the environment and the social fabric in which we operate.
Experience
Heirs of a vibrant artistic and manufacturing culture, we have a deep understanding of the material and know how to enhance it with our attentive design process.
Our story.
1988
Silvio Bellei, one of the leading figures in the Italian ceramics industry, acquires NovaBell: the company has 60 employees and a turnover of €5.5 million.
1998
NovaBell starts manufacturing porcelain stoneware.
2016
Launch of the OutWalk 20mm brand, dedicated to extra-thick outdoor floors, which accounts for over 30% of annual production.
2019
The company invests €25 million to improve production, its office spaces, its indoor and outdoor showroom, and logistics.
2021
OutWalk expands its range with the introduction of the new 3 cm material in different sizes and looks.
2021
Via Silvio Bellei is opened: the new access road to the industrial area reduces the circulation of heavy goods traffic in the residential area of the neighbourhood.
2023
The company invests €23 million mainly for the improvement and storage of raw materials, energy efficiency and the installation of advanced technologies.
2023
The Oversize brand of 6 mm and 12 mm thick large slabs is launched.
